Built by
an artist.
For artists.
Orchestr was born from real frustration, built up over twenty years of shows and installations. Romain Lalire created the tool that didn't exist.
I spent years looking for a tool
that thinks from the stage.
I never found one.
So I built it.
Romain Lalire is a visual artist, magician and creative technologist based in Paris.
Since 2004, he has created shows, installations and experiences that blend cutting-edge technology with live performance.
His clients include cultural institutions such as the Centre Pompidou, the Cité des Sciences, the Palais de Tokyo — and luxury brands including LVMH, Cartier, Hermès, Chanel, Kenzo.
His shows run on stages large and small. His installations run for weeks, months, sometimes longer.
With every project came the same problem: no tool thought like him. None started from the stage. All of them required adapting to their own logic — not the other way around.
Orchestr is the answer to twenty years of productive frustration.
→ romainlalire.comShow control & automation
Analog photography
Creative artificial intelligence
Holography & AR
Long-running installation
A tool built by someone who actually uses it.
Every Orchestr feature was born from a real need on a real stage.
This wasn't an engineer imagining what artists might need.
It was an artist who built what he needed.
Shows and installations for demanding contexts.
- Centre Pompidou
- Cité des Sciences
- Palais de Tokyo
- Nuit Blanche Paris
- Nuits de Fourvière
- Biennale de Gwangju 2023
- European Commission
- LVMH
- Cartier
- Hermès
- Chanel
- Kenzo
- Aethéris — Cité des Sciences
Between the real and the digital.
Always one step sideways.
Romain works at the intersection of physical objects and the digital world — building bridges between the two, creating interactions where no one expects them.
No border between analog and digital.
No hierarchy between tool and intent.
Just the question that matters: does it serve what we want to say?
Think through use · Go as simple as possible
Orchestr's philosophy is directly inspired by Apple: start from real usage, find the most direct path, eliminate whatever creates friction in the creative process.
Powerful doesn't mean complex.
Simple doesn't mean limited.
Always try the sideways step
Just because things have always been done a certain way doesn't mean they can't change.
Every choice comes from the same conviction: there's always a better way to do things.
You just have to look where no one else is looking.
Have a unique piece of equipment to integrate into Orchestr? Custom modules are available — development of OSC, DMX, MIDI or proprietary protocol integrations.
→ contact@orchestr.software